Research Ancillary Products: Digipaks

Definition:

A modern appraoch to CD packaging. Allows for inclusion of more information, meant to feel your getting extra for your money - something special.

Conventions

Why are CD/Digipak covers (artwork) still used, gifven the drop in sales?

- So fans have a hard copy of the artists work, something they can keep (for serious fans)
- Enjoy the extra features on a cd, e.g. lyrics, bonus songs, behind the scene footage etc
- Artwork needed for downloads
- Still functions as an advert

How important are the ancillary products to the artist and industry?

- Helps promote the artist and the label
- Sells the artist , earn more money.
- Way of connecting with the fans