Katy B seems to keep her image quite casual and boyish throughout her music videos and daily life yet she still comes across as a stylish and glamourous artist. With our artist we tried to combine the two specifically with this outfit (above) which is similar to Katy B's outfit (top left corner). She is not exactly an artist who is out there and in your face with her dress sense but rather calm and collective so that she can relate to her audience yet still stays in style. Through the artists self image this achieves appealing to our target audience of young girls who are quite laid back, outgoing and easy going and also very independent with their own COMFORTABLE style. Our artist as a person will come across as quiet, observant and self confident in our music video, someone who is easily likeable that the audience can warm to very easily. Other outfits which we tried to keep similar to Katy B included the one below which again portrays the simplicity of Katy B's image. We didn't want to use too many outfits so we mainly kept to these two specific outfits as we wouldn't want the music video to look too chaotic.
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