Research : Andrew Goodwin music video analysis

Andrew Goodwin believes that using ideas along side a narrative doesn't apply in music videos, mainly pop videos. He believes that the narrative approach in music videos are different to such narratives in novels and films, he has three main reasons why he believes this. The first reason is that pop videos are based around the song itself which doesn't show a need to have a narrative. Second reason is that pop music videos are mainly to show the singer as a character and a narrator of the song and he third reason is that the singer of the song normally looks directly into the camera which helps to involve the viewer with the performance.

There are three types of content behind a music video :

1. Illustration - Illustration is where the video tells the story of the lyrics, a music video which demonstrates this is below 

2. Amplification -  Amplification is when the music video has multiple of meanings but do not contradict with the lyrics, a music video which has this definition is shown below, this music video doesn't go along with the lyrics but it has different meanings to it which I think make it an Amplification video.

3. Disjuncture -  Disjuncture is when the music video has little connection with the lyrics or when it contradicts the lyrics, ans example of a music video which suits this definition is sown below. The music video below shows the little connection the lyrics have with the video itself, which makes it a disjuncture video.