Research for Music Video: Functions of a Music Video

The function of a music video is to promote the artist first and foremost. Most music videos have no narrative and are sequences which may not make sense together when looking from an analytical point of view, but can show the personality or persona of the artist(s). Furthermore, a good music video can increase the popularity and appeal of the actual song greatly. Music channels such as 'Mtv' and 'Viva' showcase Hip-Hop, Pop and R&B genres of music.