Evaluation : Question 2

How effective is the combination of your main product and ancillary texts ?

Firstly I think how effective the combination of both the music video and ancillary texts are really important to any artist, these are effective because they show an image to both the respected target audience and sometimes to the album.
An example that I will use to demonstrate this before talking about my own combination of both music video and ancillary texts is Adele. The colour scheme from one of her music video displayed the tone and mood of the song, the music video that i'm talking about will be shown below.

The music video above is 'Adele - Someone like you '. the colour scheme throughout the song is black and white, I think that colour of the video goes well with the song, the lyrics of the song have a more mellow tone which connotes the the black and white colour of the music video. This is effective because the audience will grasp an idea of what the song is about just through the colour of the music video. The colour black and white gives off a more serious impression of the song
The colour scheme of the digipak which is shown to the left  also was the same colour as one of the music video's which was in black and white. This also shows how effective the combination of the artist main product and ancillary texts was because both the colour scheme was black and white . The front cover of her album cover corresponds with the music video above.






The reason why I chose to analyse both Adele's digipak and music video was because the colour scheme was very similar to my own music video and album cover and inside panels, however my advertisement was different to both my music video and digipak. The images of my digipak will be shown below, as I can't embed my music video I will talk through my music video.

The images below show my ancillary work of my digipak.

My front and back cover of my ancillary work is very similar to my music video, through the colour scheme of my music video which was black and white, similar to my ancillary work which is also black and white. The close ups on both my digipak and my music video is also very similar which I find effective because it shows the artist face. I think my ancillary work is successful but the effects used on the images for my digipak could have been used. The yellow text that I used stands out really well on the black background which would attract customers eyes in music stores. What I could have improved on my digipak is the colour of text I chose the use on the CD, to improve this I could of put the text in bold which would make it stand out.

The image above is my advertisement, I chose to use a different colour for the background. I chose to do this because I feel that the colour black and white to be used as an advertisement would connote a more mellow feel to the album, however using the colour white would have a more positive feel and would appeal to the audience more. The image of the artist would stand out more on a white background rather than on a black and white background which I believe that it would be more effective.