Name: James
Age: 18
Gender: Male
Ethnicity: White
Do for a living: Works in Computer Exchange
Buy groceries at: Tesco
Do in spare time: Festivals, Listens to Music, Plays video games, Skateboarding etc
Newspaper they read: None
Magazine they read: None
Transport used most often: Bus, BMX and Skateboard
Gadgets they use: iPhone, Playstation 3
Brand attracted to: Nike
Where they buy their clothes: H&M, American Apparel, Vintage Shops
Favourite drink: Rubicon Guava
Likely to go on holiday to: Ibiza, Italy, Spain
Why they like this genre (Dusbstep/electronic): Feel it's different, up beat, immense
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