Planning - Website for original artist

I will be looking at the website for the original artist and discuss how they use it to promote their brand image and song.

The above screenshot shows the vibrant colours that they use to promote their image and genre. The electro green and purple colours on either side of Katy b draws the attention to her listeners and viewers, it also shows the type of genre that katy b is. The dubstep genre uses bright colours and luminous lights which has an effect on the viewers.

They promote the artist song and image by giving the general public many social networking sites where they can get information about the artist directly, this would create an immediate bond with the artist and her fans, the website also shows the figure of how many people are interested in Katy b, this shows how popular she is.

The above screenshot shows the dates and where Katy b is performing, this promotes their image as it attracts people to go and buy tickets to see her, also the title 'Headlines' shows that she will be an important person at the concerts.

The webistes promotes the artist songs by having a list of music videos which the can view on her own website which would be more easier for her fans and the public than youtube where they have to find the songs which would waste time, on her webiste the songs are directly there. The screenshot above illustrates this.