Target Audience

Our target audience are young teenagers, and young adults, perhaps students. They may live at home with their parents or universirty or at a small flat as they are students or may be just starting out in their carrer, therefore they may not have a lot of money. Their age may varyy from ages 15-25. They may be both male and female as the lyrics appeal to those in love with someone however they are trying to fight the temptation and break free from their relationship. Their ethnicity varies, so it would be mult-iculture as the lyrics applies to everyone.

As I said before they may be students, therefore they may not necessarily have that much money so they may buy their groceries from Asda or Tesco's and they may event thei shops own brand food. In their spare time they may go out partying or hanging out with their friends. Some of them may read the Metro newspaper as it is it free on London transport. Others may buy fasion magazines such as
Vogue as they may be into the latest fashion and wants to keep up to date with the latest trends, just like our artist. Therefore they may shop at the high street shops, the most fashionable shops such as New Look, Top Shop, River Island or perhaps some where cheaper such as Primark. Our male audience members may shop in Top Man, Jd Sports, Blueink; or both may just shop online because it may be easier for them.

They more likely to use buses or tubes to go to school, college, university or to work in the city, because they may not be old enough to drive or they may not be able to afford to buy a vechile; also it may be easier and less expensive for them to travel. Their favourite gadgets may be their phone (iPhone/Blackberry) to socialise as well as getting E mails for work ;purposes. A key essential gadget they may use regularly is their computers/laptop/Ipads, to work from at home. Our female audience may be into make up and accessoriess where as the male audience may be into video games.

As they are students they may prefer fizzy drinks and high energy drinks, however the older generation may prefer the odd glass of wine/rozay. The students who like to party may prefer stronger alchol (the spirits) such as vodka or they may want a can of beer.  If they where given a choice of picking their favourite holiday they would probably choose somewhere where they can let loose and release the stress of education. So they may they may choose somewhere like Ibiza or Magaluf so they can fun, drink and party. However the older generation may go somwhere like the
Canary Islands where they can relax and enjoy the weather. They may like the genre of our song because its a upbeat song, kind of like a old school garage beat, as they like to party this type of genre fits their personality.