Tuesday, 2 October 2012

Research for Music Video: Best example of music video form

A music video that I feel is the best example of music video form is:

I luv dem strippers- 2 Chainz ft. Nicki Minaj

The reason why I think that this video is so great as that it is aesthetically pleasing to watch. This encourages repeat viewing from the audiences point of view which helps promote the artist and the song as a result. The relation between the video and song is amplification. It adds layers of meaning to the video in the sense that it represents part of the life of the average rapper, the strip club, which is a big part of Hip-hop culture. Also if we look at Laura Mulvey's theory, its clearly in effect in this video for all but 1 of the females in the video, Nicki Minaj. She is on the same level as 2 Chainz ,representing that women can have more power in how they are portrayed in these music videos.



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