Research for Music Video: Carol Vernallis

Carol's observation lead her to the conclusion that edits in music videos come much more frequently than in films.

- The usual rules of 'continuity' editing are broken in order to draw attention to what is on screen.

- Edits may be really obvious to draw attention to themselves, such as wipes and special effects added.

- Jump cuts are often used.

- A master shot (base track) is frequently used to give the video a structure.

- The camera may move in time with the music.

This music video is a good example of the multiple edits.  2 Chainz ft. Drake - No Lie